What Should Your Trade Show Booth Actually Do?
Choose the job of the booth before its size, backdrop, or giveaway.
Read article ↗
Trade show strategy & live engagementBe the booth
Be the booth
they remember.
Most exhibitors buy a square on the floor and hope people come by. I help you build a reason for the right people to stop, talk, and meet your team.
Kansas City · Available nationwide
A better way to show up
Give your booth a job to do.
Decide who you want to meet, why they would stop, and what should happen when they talk to your team.
Make those decisions before the doors open. Your space, message, people, giveaways, and follow-up should all support that goal. A badge scan is a starting point, not the outcome.
The mark has a meaningEvery square is a booth.
Every square is a booth.
One stands out.
The light blue square in the Winning Trade Shows logo represents your booth—the one that gives people a reason to stop and your sales team a better conversation to have.
The goal: be worth the stop.
Before you build
Make better decisions before you spend more.
01
Show & space
Is this the right show? What booth size and placement support your goal? We look at the floor before committing more money to the build.
02
Message & materials
Make the offer clear from the aisle. Review the backdrop, signs, printed materials, and what a passerby can understand in seconds.
03
Giveaways & moments
Choose items and experiences that fit your audience and give people a reason to remember the brand. Character-specific ideas can be part of that plan.
04
People & handoff
Define who starts conversations, what question helps identify a fit, and how an interested person reaches the right salesperson.
05
Follow-up
Capture useful context and agree on the next step while the conversation is fresh. A pile of names after the show is not enough.
Work with DavidStrategy, execution,
Strategy, execution,
or both.
We start with your show and what you want it to accomplish, then decide how I can help.
01
Trade show consulting
Bring me in before the show to review the plan and help make the booth work harder. I can advise on the space, message, materials, giveaways, team roles, and follow-up. The scope is built around what your team needs.
- Show and booth review
- Clearer messaging
- Engagement plan
- Sales handoff
02
In-character appearance
Book one of our marketing experts in the guise of Ron Burgundy, Ricky Bobby, Buddy the Elf, Lonnie “The Hawk” Hawkins, or other characters. The character will attract attendees in a fast, funny way, ask a short question we approve together, and introduce the right people to your sales team.
- Pre-show planning
- Live booth engagement
- Client-approved question
- Warm handoff
The idea
The character earns attention. The marketing plan gives that attention somewhere useful to go.
On the floor
Attention is only the start.
The humor opens a conversation. The process makes that conversation useful to your team.
01Attract
Give people a fast, funny reason to stop at your booth.
02Qualify
Ask a simple question approved by your team to find out whether there is a fit.
03Handoff
Bring interested attendees directly to your salesperson. Your team handles product details and closing.
From a returning show client
The team gets to sell.
David draws attention to our brand and takes stress off the sales team. That lets them do what they do best—sell.Paraphrased from a HIMSS client note about David's Ron Burgundy appearance
Client experiences vary. We'll discuss your goals and how to evaluate the show before recommending a plan.
From the blog
All articles ↗Ideas for a better show.
Before You Scan a Trade Show Badge, Have a Conversation
A scan is a contact record. The conversation tells your team what to do with it.
Read article ↗Meet David Babcock
I work the floor, not just the plan.
I've spent years at trade shows seeing what draws people in, what turns them away, and what helps a sales team make something of the opportunity. I can help with the decisions before the show and be there in person to put the plan to work.
Based in Kansas City. Available for trade shows across the U.S. and beyond.
Your next show starts here
Let's make your square the one that wins.
Tell me the show, dates, location, and what you want your booth to accomplish. Let's talk about it.